A game of two halves: engaging marketers to capitalize a fan base during the festive peak
Marketers can capitalize on the world’s largest fan base and the festive period – here’s…
Browsing: Boston Consulting Group
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
Survive or Thrive? CEOs Must Invest Now in Marketing
When I was a teenager, a young friend who didn’t have his driver’s license “borrowed”…
Marketers struggle to ‘energise’ in-house creatives
In-house agencies promise many benefits for brands, including brand knowledge, cost efficiencies and agility, but…
How Marketers Can Start Adopting Artificial Intelligence Tomorrow
Paul Roetzer couldn’t stop watching. It was 2011 and Watson, a then-new IBM supercomputer, faced…
Publishers branching out as brand strategic partners
‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business Two months ago,…
The secrets behind Marriott’s mobile success
How Marriott Drives $1.7B In Annual Bookings Through Its App Marriott International isn’t joking around…
The Scary Truth About Corporate Survival
It’s one of those stats that’s constantly thrown around at conferences: 80% of the companies…
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
How chatbots will help mobile marketers
Since 2014, there have been more mobile devices in the world than desktop computers, and…