Is an Apology an Effective Marketing Campaign?
We know we messed up. Please, let’s not dwell on it. It’s a new day,…
Browsing: BP
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
‘All the different bits of tech’: Brands still struggle proving content marketing ROI
At Digiday’s WTF is Content Marketing event this week in London, top European marketing executives came…