Who cares about the metaverse?
Around the world, levels of understanding and interest in what the metaverse is and could…
Browsing: Brand Advocacy
Hendrick’s Gin creator shares marketing lessons
Steven Grasse is not bashful about plugging his agency: “I know more about the spirits…
The airport of the future might look like this
This clever proposal from global design firm HOK replaces long concourses with zippy automated shuttles.…
Many people are struggling with inflation. Should brands address it in ads?
“If you’re not a brand that’s going to be able to radically change consumers’ day-to-day…
Crypto Was Always Smoke and Mirrors
The fall of FTX shocked everyone. Except this guy. The world of cryptocurrency is rich…
What’s the definition of an “agency”?
As a marketing professional I get deluged with ads, posts, junk mail and articles offering…
The Future of Digital Cash Is Not on the Blockchain
The Future of Digital Cash Is Not on the Blockchain When you hear the phrase…
Why ChatGPT will profoundly transform every marketing career, starting now
The ChatGPT struggle I am a person who explores the edges. I experiment with every…
Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
The Principles of World-Class Brand Storytelling
Hero, setting, plot—and how to combine them to bring your story to life You’re hearing…