Influencer Marketing: How to Scale Your Social Media Exposure
Wondering how to increase your business’s reach on social media? Have you considered partnering with…
Browsing: Brand Advocacy
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
Luxury brands must rethink how they measure customer satisfaction
Any marketing manager would probably agree that a brand that does not measure its customer…
5 things CMOs can learn from mobile-first app brands Read more
Part one in a week-long series about the impact of mobile-first app brands. The smartphone-based app economy…