Jennifer Hyman on the Power of Relentless Optimism
The CEO and cofounder of Rent The Runway shares stories from the company’s inception to…
Browsing: Brand Affinity
Why Time is the Newest Experience Currency
LBB: You joined Ogilvy Experience [in 2021] – congrats! What was it about the role that…
Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Why data needs to play a bigger role in influencer marketing
Influencer marketing is in a state of constant evolution, and has as many fanatics as…
Linqia unveils ‘first’ platform for predicting influencer engagement
Company says its newest AI layer builds on its five-year database of engagement performance, where…
What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…
Move Over Kardashians: Why Average Joes Are More Influential Than Celebrities on Social Media
Who wouldn’t want Kim Kardashian and Kendall Jenner endorsing their product? The only problem is,…