Should you engage employees as brand ambassadors?
Explore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps…
Browsing: Brand Ambassadors
How Bose’s marketing chief is cutting through the noise
When Jim Mollica joined Bose as CMO in 2021, the business was in danger of…
The Definitive Guide to Building a Network of Brand Ambassadors
Are you looking for new ways to reach your target consumers through marketing strategies? You’ve…
How to Build a Brand—From Anywhere—by Embracing Your Surroundings
Mikko Koskinen, co-founder and head of brand for Kyrö distillery set in an old dairy…
Shift Your Brand Perception – Rally Others to Tell Your Story
After reading my previous posts, you’re almost on your way to productively and energetically leveraging…
Employers Are Looking for ‘Influencers’ Within Their Own Ranks
Some businesses, concerned about unreliable social-media personalities, are turning to their own employees and customers…
Move over influencer marketing: ambassador programs are the new kid on the block
Sarah Hawk isn’t sure marketers are getting influencer marketing right, and has eight ways to…
5 ways to turn employees into brand ambassadors
Brand ambassadors are key to helping an organization expand the reach of their business online.…
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…