Five key priorities for delivering effective advertising
WARC today releases ‘Anatomy of Effectiveness: 2022 Edition’, a white paper giving brand marketers, advertising…
Browsing: Brand awareness
Make Way for Interest-Based Targeting
The loss of identity-based solutions is an opportunity for marketers The challenge With Apple’s iOS…
P&G’s Marc Pritchard: ‘the industry has gone too far with purpose marketing’
Marc Pritchard, chief brand officer at Procter & Gamble (P&G), has suggested that some companies…
How Gen Z and millennials are driving creator economy growth
What can brands can do to reach these younger consumers? Last month, SmartBrief explored how…
Inside the dissolution of Apple’s legacy design team
Apple’s design team is legendary. But following the death of Steve Jobs, dysfunction ran rampant,…
5 Common Fetishes of the Advertising Professional
You know you’re guilty of a few of these We ad people aren’t exactly known…
The Secret to Smart Spending
Historically, marketers have avoided procurement. However, agility in 2022 necessitates cross-functional alignment across all departments.…
How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…