How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Browsing: Brand awareness
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
How a Netflix software engineer turned creator is pushing back against hustle culture
Mayuko Inoue left her career in Silicon Valley to focus on being a YouTuber full-time.…
Doja Cat, Taco Bell, Mexican pizza, and the making of a marketing unicorn
If you think this confluence between celebrity and brand can’t be copied, you’re right. But…
Customers Want Personal Advisors, Not Advertisers
The expanding role of social and messaging apps should lead brands toward a one-to-one DTC…
10 Great Album Covers, Chosen by Music Journalist Adam Bernard
Montrose, Jefferson Starship, Wu-Tang Clan and more From the time I was old enough to…
Here’s the real reason why all of the crypto logos look alike
The rise of each new technology creates a need to depict it graphically in a…
‘Still getting started’: Coca-Cola’s candid progress report on its in-house plan
Even the biggest and most lauded advertisers struggle with moving more marketing in-house. Coca-Cola is…
What will the metaverse actually look like in 5 years? This studio may have cracked it
A design firm behind Magic Leap shares a plausible vision for our augmented future. What…
What really killed Honest Tea—and what it means for mission-driven brands
The demise of Honest Tea shows how even a successful mission-based brand can fall apart.…