Branded Podcasts Are The Ads People Actually Want To Listen To
Brands aren’t just blanketing podcasts with discount codes—they’re taking over entire podcast series in the…
Browsing: Brand awareness
What’s the Next Social Network? Think Music
Opinion: Consumers are ready to accept brands on their favorite streaming platforms We plug into…
SOCIAL MEDIA ADVERTISING COSTS: HOW TO MAXIMIZE YOUR AD BUDGET
Three advertising experts share their tops tips on how business owners can control their social…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
Social Media’s Ace in the Hole
Opinion: The overlooked mid-funnel is a critical piece of the customer journey Most brand marketing…
5 SMALL-BUSINESS MARKETING STRATEGIES FOR FRANCHISEES TO CONSIDER
When franchisees can’t rely on their name alone, small-business marketing strategies can help them stand…
How to Set Social Media Marketing Goals That Drive Revenue Growth
Identifying social media marketing goals that drive business results will help you prove the ROI…
How to Calculate ROI for Marketing Activities
Top-down pressure for marketers to prove ROI is on the rise. However, CMOs are unsure…
Is There Such a Thing as a ‘Brand Fail’ Anymore?
When Saturday Night Live devotes an entire sketch to lampooning your new ad, it’s a…
Does branded content drive brand lift? New research takes an in-depth look
Contributor Peter Minnium dives into the results from a study showing that branded content truly…