Snapchat’s e-commerce boss says World Lenses could transform how brands convert online shoppers
Snapchat’s head of e-commerce and streaming, Fintan Gillespie, has hinted where the commercial potential of…
Browsing: Brand awareness
L2: Instagram rules video engagement
Dive Brief: Instagram’s video engagement far outpaced other social media platforms at 16%, compared to…
More Honesty, Less Snark: How Consumers Want Brands to Act on Social Media
Most consumers want brands to be honest and friendly on social media, not snarky and…
Sales and Marketing Alignment: Why Marketing Leaders Should Step Up
If you’re a CMO or vice president of marketing, sales and marketing alignment is likely…
Study: Nine Video Ad Exposures Maximize Purchase Intent
Video ads are more effective the more often viewers see them — but advertisers also…
5 Ways Leveraging Thought Leadership Can Help Build Brand Awareness
Thought leadership (and establishing yourself as a person to know in your industry) can help…
WHICH ONLINE ADS PERFORM BEST?
Any advertiser setting out to get more clients or customers online wants to know which…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
5 Moves to Get Your Startup Featured in Major Media Publications
Think that a feature story on your brand is a pipe dream? Here’s how to…
3 Ways to Use Google Analytics to Evaluate Your Audience
Does your business use multiple social media platforms? Wondering where you can make improvements? With…