The 10 most innovative design companies of 2021
Design used to be simple. Create the most beautiful objects and experiences you can to…
Browsing: Brand Campaign
Futurecast interview with Prof. Alexander Gutzmer
[p<a href=”https://vimeo.com/519820005″>Futurecast interview with Prof. Alexander Gutzmer</a> from <a href=”https://vimeo.com/user3754121″>Marketing Magazine</a> on <a href=”https://vimeo.com”>Vimeo</a></p] …
How a steel plant in India tapped the value of data—and won global acclaim
By upskilling employees and innovating with analytics, Tata Steel’s plant in Kalinganagar, India, achieved performance…
A battle plan for telcos’ digital-attacker brands
Many operators need to transform themselves to cope with new market conditions but have had…
The Hard Truth About Customer Lifetime Value
The CMO Council found that 80% of marketers have a limited understanding of customer lifetime…
Are 15-minute cities the future?
The concept of the 15-minute city is slowly gaining traction across the globe as policy…
How striving for wisdom makes us better marketing pros
Wisdom is the ability to think and act using knowledge, experience, understanding, common sense and…
A wake-up call: why brands should be helping us get a good night’s sleep.
Katie Mackay-Sinclair has been helping Ikea share the virtues of sleep for years. She says…
Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
What Cobra Kai secretly teaches us about the importance of TV for brands
YouTube has massive reach and can drive significant impact for advertisers, but TV remains the…