Why The Most Productive People Do These Six Things Every Day
Of all our available resources, everyone has the same number of hours in a day.…
Browsing: Brand Campaign
Rebel Kitchen “F off Trump” by Grey London
Agency Grey Sector Food and Drink Soon-to-be former US president Donald Trump is in the…
Effie analysis: How premium brands use marketing to survive recessions
Economic turmoil is a certainty for 2021, as the pandemic disruption shows little sign of…
Time for business (and brands) to step up
Business is now the most trusted institution globally, according to the 2021 Edelman Trust Barometer…
Why brands need ‘cultural intelligence’
Traditional approaches to strategy underestimate, or ignore, the effects of cultural trends – but the…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Why Netflix built its first global brand campaign around one of the most controversial parts of its UX
In its first-ever global campaign, the streaming giant aims to make its brand feel like…
Havas study identifies memorability as key for brands coveting campaign success
A new brand study commissioned by Havas has identified memorability as the key goal for brands seeking…
Here Are the First CVS Beauty Ads With Images That Haven’t Been Altered
‘Beauty in Real Life’ is a step toward transparency in the industry CVS Health…