World Cup Qatar is putting brands on defense
Brands like predictability off the field, and the premier global sporting event is wreaking havoc…
Browsing: Brand Communication
See Mercedes’ ‘Avatar’ ad as hype begins for blockbuster movie sequel
Just as “Black Panther” marketing reaches a crescendo, the brand hype has started for the…
China first: The untold story of how Starbucks has cozied up to the Communist Party in pursuit of explosive growth
In April, when Howard Schultz returned to Starbucks for his third and—the company swore—final stint…
Could BeReal be the first successful social media channel to grow without ad support?
From Twitter’s hostile takeover to Meta’s disgruntled investors, social media giants are faltering in the…
Yep, you heard it here first! Creative ads actually outperform boring, unimaginative ads
Paul Dyson at Data2Decisions has been modeling the impact of advertising for more than 20…
Nestlé Global’s Alexis Herail on why guidelines are important for global brand communication
The global holistic content and owned assets lead at the FMCG giant explains the process…
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
THE BLINDNESS OF VISIONARIES
This week we witnessed the further destruction of the reputations of tech “visionaries.” You’d think…
Wakanda Forever’ cannot save movie theaters, but this plan might
Hollywood has framed getting back to theaters as a content problem. But what we need…
How the turntable outdesigned the iPod
If there were a competition, the turntable would be the champion of audio devices. While…