Purpose vs. Meaning in Brands | Dr. Martina Olbert
How brands can shift advertising to meet new needs of customers. An interview with Dr.…
Browsing: Brand Communication
Where have all the fans gone? A visual breakdown of Music Consumption
Never has music consumption been so divided across literally dozens of services. So to have…
Who’s Really Transforming in Your Digital Transformation? (Hint: It’s Your Employees)
This piece was originally published in EXP Magazine, 2nd Ed. Download your copy here. Failure for digital…
A Conversation With McDonald’s Tariq Hassan On ‘Brand Performance’ Marketing + The Future Of Consumer Empowerment
The most important building blocks for success in our post pandemic world continue to be…
DDB taps AI to quickly produce creative proposals
Dive Brief: DDB developed The Uncreative Agency, an AI-powered tool that generates a creative proposal…
How Apple treated Rihanna’s Super Bowl halftime show like its most popular new product
Rihanna ended her electrifying first live performance in seven years suspended high above the State…
Will AI Kill The Advertising Biz?
Will AI Kill Advertising? I asked ChatGPT… “Will AI Kill The Advertising Biz?”. Here is…
Is blogging still a useful, relevant marketing tool?
Yep, it’s still worth writing, even in this age of chat bots and TicToc. When…
2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…