Linking the customer experience to value
Many customer-experience transformations stall because leaders can’t show how these efforts create value. Patiently building…
Browsing: Brand Communication
This 1970s Nike manifesto is absolutely wild
Is a modern office really an office without inspirational quotes scrawled across the walls, on…
5 Consumer Expectations For Brands Engaging In Inclusive Marketing In 2023
More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to…
Branded, paid and organic content: What are the key differences and why do they matter?
When it comes to creating your content marketing strategy, it’s useful to know the key…
Content research tips: a roadmap for creating great content
You know what content marketing is truly about. It’s a never-ending battle for your customers’ and prospects’ attention.…
3 ways to build fierce brand loyalty
Talent shortages are plaguing companies across the country. What if your customers leave next? In…
10 Consumer Tech Trends to Watch in 2023
We analyzed millions of data points to discover the latest trends in consumer tech to…
Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…