Gartner: Uncertainty clouds CMO prospects for 2023
Dive Brief: Marketing chiefs will face serious challenges to growing brand value and loyalty next…
Browsing: Brand differentiation
Brands as entertainers
10 Marketing Trends to Watch in the Second Half of 2021 As companies prepare for…
How brand ‘personalities’ can impact sponsorship ROI
Sports fans categorise brands as having different “personalities”, and understanding these perceptions can help marketers…
How luxury brands can boost perceived differentiation
Luxury brands that use less abstract and more concrete forms of print advertising may see…
Using digital advertising to deliver brand outcomes
Digital media is important for delivering brand outcomes and positively influencing long-term growth, but there…
Could packaging play a new role in brand differentiation?
Both PepsiCo and Nestlé have announced some potentially significant packaging developments in the war on…
Influencer marketing brings relationship building into digital age
The traditional luxury branding model is being challenged as consumers crave transparency and opportunities for…