BRAND ENDORSEMENT POTENTIAL OF MEGHAN MARKLE AND PRINCE HARRY REVEALED IN NEW POLL
Ad Age-Harris Poll examines the attitudes American consumers have about the couple in wake of…
Browsing: Brand endorsement
Beauty brands and celebrity: The new paradigm
Beauty ads used to follow a simple formula. Find a well-known and liked celebrity prepared…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…