Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
Browsing: Brand Engagement
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
No more Death by PowerPoint
5 Top Designers On How To Create The Ultimate PowerPoint Presentation PowerPoints are awful. Long…
Hopping onto a Social Media Strategy!
‘We are a lifestyle brand’: How IHOP’s social media strategy stacks up On June 9,…
Amazon Echo: The new voice in brand engagement
Alexa moved into our home a few months ago. And we are not alone: she…