A Coca-Cola Bottle Visits Masterpieces of Classic and Contemporary Art
It all starts with Andy Warhol, of course What if a Coca-Cola bottle, from one…
Browsing: Brand Equity
How social fragmentation is creating more opportunities for advertisers
Back in 2020, direct-to-consumer men’s soap brand Dr. Squatch dedicated most of its social ad…
The Oscars need a poster category, and this film should win it
The Oscars don’t have a best poster category (yet), but if they did, there would…
Harvard Researchers Show the Best Way to Beat Burnout. It’s Even Better Than Vacation It beats any trip and it makes staff very happy
With burnout rates at historic highs, businesses are scrambling to find practical ways to retain staff — or…
Are Cult Brands Recession-Proof?
With leading economists fairly confident that the recession will occur in the US during 2023,…
Good (and Bad) Branding Advice That Can Make (or Break) Your Success
Not all advice about branding is worth listening to, but how do you differentiate between…
The 10 most innovative companies in media for 2023
Media companies—including The New York Times Company, Omaha Productions, and Group Black—are finding innovative ways…
What really makes Gen Z different from older generations? We asked a 24-year-old brand consultant
Andrew Roth, founder of research firm Dcdx, talks about how virality and instant gratification have…
5 ways B2B companies can get out of a marketing comfort zone
Finding ways to periodically get out of your comfort zone can be one of the…
Has design become too dogmatic?
When designers approach work with nonnegotiable beliefs, their ethical foundations can start to crumble. Every…