Five things that will shape social media in 2023
New year, new trends, same contributor. For the past eight years, I’ve had the opportunity…
Browsing: Brand Equity
Nancy Reagan, the Buddha, and You: On the future of your brand
The Buddha says, “The problem is you think that you have time.” Nancy Reagan echoes…
HOW PHILIPS REORGANIZED 3,000 MARKETERS AMID THE PANDEMIC
CMO’s mission to restructure along customer lines, not products, was already in place, but the…
Asia’s top CEOs embrace change with boldness and resilience
Asia’s top business leaders are navigating today’s shocks with bold moves and a determination toward…
How Worried Should Creative Professionals Be About Artificial Intelligence?
Someone in the “AI Art Universe” Facebook group called it “art harvesting.” It’s an interesting…
‘Your dollar goes a little bit further’: Smaller brands are finding TikTok to be a more profitable advertising channel
In the past year, TikTok has become a more lucrative advertising channel for smaller brands.…
The Ad-Solute Truth: iPhone 14 | R.I.P. Leon | Apple
https://www.youtube.com/embed/t2n0ykn4AKw We all can learn from Apple’s approach to combining practical product demonstrations with entertaining…
4 Powerful Tips To Create A Successful Airbnb Business
Like any enterprise, Airbnb is learnable, and there are tricks you can use to start…
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…