Designing out of difficult times
Design matters—and not just in good times. CEOs who embrace design can enhance strategy and…
Browsing: Brand Equity
A.I. Wrote an Ad for Mint Mobile. It’s Basically ‘The Shit’
Ryan Reynolds finds ChatGPT ‘mildly terrifying’ Who’s writing Ryan Reynolds’ ads for Mint Mobile these…
‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
A.I. vs. Human Creativity: Where Do We Go From Here?
“Because I was born believers. If you can beat him—legend that thing. If you have…
Creativity and the ‘in between’
Where does creativity come from, and where are the finest, most useful connections made? In…
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Listen Up: Why It’s Better to Be Interested than Interesting
As a communication expert, Alison Wood Brooks spends a lot of time talking about talking.…
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…