Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
Browsing: Brand Equity
Infographic Design Trends for 2023 [Infographic]
Looking for ways to make your visuals stand out in 2023? This could help –…
This new site uses AI to let you create the brand mashups of your dreams
Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Imagine…
Inside Microsoft’s quest to lead the new era of design
Microsoft is heading the corporate charge into inclusive design. But even the company admits it…
The overlooked relationship between status and marketing
I’ve been working on a new book that examines community through the lens of marketing…
Magnolia Bakery Ships Its First-Ever TV Spot to Homes Nationwide
Sex and the City. Broad City. Saturday Night Live and The Devil Wears Prada. What…
Stepping up: What COOs will need to succeed in 2023 and beyond
COOs are increasingly important to corporations, but what skills will they need to perform at…
Why car companies should fear the golf cart
Automakers are churning out vehicles that are bigger and more expensive—but that might soon reach…
POV: The future of industry isn’t digital
The authors of ‘Augmented Lean’ argue that an augmented workforce isn’t cookie-cutter, but more innovative,…
Inside American Eagle’s holiday social media strategy
The Gen Z retailer looks to immerse consumers in celebrations as company research found this holiday…