Pop-up art installations can be great for tourism but are they really good for cities?
Temporary installations like the U.K.’s ‘See Monster’ are a mixed bag of benefits and drawbacks.…
Browsing: Brand Equity
There’s a reason you love Scandinavian design so much
The Nordic countries’ indelible influence on design is part style, part myth, part marketing. It’s…
I love Lenovo’s new crazy laptop design, and I hate myself for it
Lenovo’s new concept laptop goes from landscape to portrait, the 21st century version of the…
Is Your Brand’s Ad Campaign a Costly Mistake?
Marketers often feel that they are experts in consumer psychology. Yet, few actually are. And…
Preventing Burnout: The Demand-Control-Support Model
In this Nano Tool for Leaders, Wharton’s Adam Grant shares insights about how burnout can…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
How to make a design prototype
A new book breaks down this necessary tool in a designer’s arsenal. How do you…
TikTok continues to be a brand marketer darling despite its geopolitical dramas
TikTok has its fair share of problems including geopolitical tensions, privacy issues, internal strains and…
The world’s whitest white paint is coming for cars, planes, and spacecraft
It can lower vehicle surface temperature by up to 42°F, reducing AC consumption and saving…
Understanding the Components of Trust: Is Objectivity Essential?
Right now, the American public trusts businesses more than they trust the government or media.…