Why the metaverse?
As brands rush to stake their claim in the internet’s new frontier, many questions remain…
Browsing: Brand Equity
How to Keep Your Company’s A.I. From Being Creepy and Annoying
Expanding privacy options will help consumers feel more comfortable The more artificial intelligence knows, the…
Why You Need a Branded Podcast (And How to Create and Brand Yours)
Podcasts are among the fastest-growing forms of popular media, and branded podcasts are no exception.…
The State of Blogging in 2022: Post Length and Writing Trends
Bloggers say it takes more than four hours, on average, to write a blog post, according…
A Letter to the Industry: Why Advertising Matters
And how to save it with creative technology Dear advertising industry—clients, potential clients, partners, collaborators,…
As the cookie crumbles, three strategies for advertisers to thrive
Here is how brands can adapt their online advertising to compete in a dramatically changing…
How new social media audience trends are changing online shopping experiences
The rapid expansion of social commerce has led to significant shifts in online shopping spaces.…
Seven Small observation on marketing right now
Today I bring you a few small observations on marketing that are a little too…
3 Ways Presentations are Changing in 2022
3 Ways Presentations are Changing in 2022 At the beginning of this month, visual marketers,…
The 4A’s Latest Mission: Drawing Up ‘Recession Proof’ Plan For Agencies
Whether the U.S. and other countries are in a recession or soon headed for one…