The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. This…
Browsing: Brand Equity
What’s the point of Saudi Arabia’s giant sideways desert skyscraper? ‘A big, long symbol of power’
A linear city in the desert is a provocative vision of the city of the…
Email marketing metrics improve post-pandemic
Key email metrics improved during 2021 as the UK returned to some normality post-pandemic, with…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Industry Forum: Do advertising awards equate to brand success?
We asked: Do advertising awards equate to brand success? Ali Aboukhreibe Director of strategy, Boopin…
Lessons from Cannes Lions: Making the case for creative effectiveness
Growth, measurement, sustainability and cultural relevance were the key talking points driving the creative effectiveness…
Brands Try Turning NFTs From Kitschy Collectibles Into Something Utilitarian for Consumers
New NFTs come with perks like freebies, club membership and access to brand executives Marketers…
GOOGLE LIES, NOBODY CARES
ACT I: It’s 2020. Google is starting to feel uneasy about the outrageous amount of spying…
Replacing the “Take-Make-Waste” Model with Sustainable Supply Chains
The switch to a circular economy could protect the environment while helping companies generate more…