How a small change to U.S. quarters is part of a big trend in logo design
A subtle change on the front of the 2022 U.S. quarters mimics a shift in…
Browsing: Brand Equity
The data-driven future of storytelling: MIT’s Deb Roy on the message and the medium
The head of MIT’s Center for Constructive Communication talks about how data can help storytellers,…
Can Amazon Prove It Has Style?
Amazon may have the Midas touch, but will its effort to open a clothing store…
8 must-read design books this summer
From fashion wisdom to a fiery analysis of the plastics industry, there’s something in here…
Where does the Twitter brand go from here?
Elon Musk left the Twitter brand battered after the company gave up control of its…
Woman Works Wordles Into Wild Ideas
Samantha Bellisfield Turns Wordle Answers Into Wildly Offbeat Branding Exercises 100 Days is an annual…
The dark side to urban beautification
While intended to be more inviting, these campaigns can actually make public spaces more exclusive.…
Why people feel so little love for Uber’s brand
A new consumer-sentiment study finds Uber ranks near the bottom of the companies studied. Riders…
Volodymyr Zelensky on War, Technology, and the Future of Ukraine
In a one-on-one interview with WIRED, the embattled president expresses clarity amidst the chaos. EVER…
Saudi-backed LIV Golf shows how ‘sportswashing’ can backfire
Countries like China, Russia, and Saudi Arabia have tried to improve their image with sports.…