How co-marketing benefits brands, entertainment firms
‘Making advertising a little bit more entertaining’: Why brands like Liberty Mutual, Bushmills and Booking.com…
Browsing: Brand Equity
One agency’s path to outstanding video creative
BBDO partnered with Google to create more effective video content amid changing media landscape The…
ACCENTURE CMO ON THE ‘SONG’ REBRAND, ITS METAVERSE APPROACH AND B2B CREATIVITY
Jill Kramer joins the Marketer’s Brief podcast one year into her job as Accenture chief…
How brands like Nike and Prada are using NFTs—and why it could go terribly wrong
Top brands are experimenting with NFTs to add another dimension to their businesses. But they…
Upgrades Can Help Mom-and-Pop Stores Compete with Big Retail
A project to assist small Mexican shops with branding and management quickly boosted their sales.…
This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Facebook rebrand: a brave new world or a corporate mask to hide behind?
Adam Sefton, digital strategy director of Superunion, looks at tech and FMCG sectors to unearth…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…
Be consistent to inspire trust
To get employees and customers to trust us, we need to be consistent in what…