PepsiCo’s approach to the new path to purchase and changed dynamics in marketing for a fast-evolving world
Atin Kulkarni, VP, Global Media and Commercial Capabilities, PepsiCo I’ve been at PepsiCo for just…
Browsing: Brand Equity
Agency culture crucial to retaining strategists
Four in 10 strategists globally are looking to change jobs in the next 12 months,…
‘Frugal flexing’ is a challenge for luxury brands
Younger consumers are happily buying fake luxury goods at a fraction of the price of…
Donald Trump and the dying art of the courtroom sketch
Courtroom artists have long captured iconic moments in pencil and ink. But they’re part of…
Why the Bud Light boycott represents a new phase in anti-brand protests
The boycott has quickly morphed into a promotional event for ‘anti-woke’ brands. Branded is a weekly…
Where do brands sit in the ‘war on woke’?
Brands attempting to communicate a positive message on issues around equity, diversity and inclusion (ED&I)…
This A.I. Project Lets Your Hands Do the Talking
Deploying richer sign language ‘data’ All the world’s abuzz about A.I., which can translate whole…
‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit
These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies…
You need to establish a personal brand to succeed in the workplace of tomorrow—here’s how
While the digital age gave those who opted in the means to amplify themselves, the…
The Benefits of Experimental Design in Marketing
Before the advent of web testing, there weren’t many tools available to definitely measure whether…