Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
Browsing: Brand Equity
Dumpers and dog-poppetrators to be shamed in NYC’s hilarious anti-litter campaign
The city Department of Sanitation (DSNY) is airing out New Yorkers’ dirty laundry through a…
De-influencing: an opportunity or a threat for brands?
There is currently a lot of hype around the newest trend on social media platforms…
Cook to Open First Apple Stores in India in Pivot Beyond China
(Bloomberg) — Apple Inc. Chief Executive Officer Tim Cook has scheduled a trip to open…
Value in Marketing: How Leaders Can Better Reach Audiences
In marketing, value isn’t where you think it is. IF YOUR BRAND isn’t reaching your audience…
The Light at the End of the Tunnel: Marketing to Seniors
For two decades, periodic updates on aging trends in the developed world would elicit spasms of…
Generative AI for SMS Marketing and MMS Marketing
Marketing via SMS (short message service) or MMS (multimedia message service) is massively popular because…
Is the Business Boom From Going Viral Always a Good Thing?
Brands should approach social media stardom with optimistic skepticism TikTok can famously present established brands,…
It takes a village: A look at the hidden teams behind successful creators
As much as creators create content because it’s their passion, the ones who are serious…
Building a Great Customer Experience in the Metaverse
More and more firms are turning to the emergent metaverse as a way to reboot…