IKEA’s Vala Magnadottir on the fast-changing media landscape and developing a measurement framework that keeps pace
The brand’s global strategy and investment media leader addresses KPIs influencing media selection, how effective…
Browsing: Brand Health
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
Ellen Baron on brand health, customer emotion and brand development research
– Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Fast track – using brand development research to get ahead
A new white paper by research firm Ruby Cha Cha explores how businesses can use…
How B2B Marketers Are Embracing Brand as the Top Driver of Growth
A recent B2B International survey* of large businesses serving B2B markets has found optimism among…
Mark Ritson’s six superior forms of marketing intelligence
The ultimate resource for successful marketers is the right intelligence upon which successful strategies can…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
To Get More Out of Social Media, Think Like an Anthropologist
There is something marketing managers seem to forget about the internet: it was made for…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…