The Basics of Branding
Learn what a brand is and how it can help your business. Why is it…
Browsing: Brand Identity
Rafael Serra Reimagines Iconic Logos Through a Nostalgic ’80s Lens
20th century nostalgia isn’t going anywhere, and plenty of brands are cashing in on the desire for more…
Why it’s a bad idea for startups to make their branding distinctive
Fluid design is having a moment—and embracing it will save startups time and money in…
Your Guide to Co-Marketing
Business is hard work. You have so much on your plate, from meeting your target…
The best Olympic logos of all time, according to design experts
The real Olympic blood sport? Debating the official logos. This year’s Olympics have a confusing…
How your multilingual marketing can strike the right tone
Crafting a comprehensive marketing strategy in a domestic market and your native language is one…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
Think twice before choosing a blue logo. Here’s why
Coke. McDonald’s. Cadbury. Starbucks. In the hypercompetitive junk food market, these brands are all immediately…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…