BEST BUY UNVEILS REBRANDING THAT WAS A YEAR IN THE MAKING
Best Buy is tapping its own 100,000 blue-shirted employees as the stars of its new…
Browsing: Brand Identity
The World’s Most Recognizable Logos, Redesigned As Fonts
Logo and identity designer Emanuele Abrate recently conducted a very curious experiment. He decided to recreate…
American Express Gets Its First New Logo In Over 40 Years
You might not even notice the redesign–and that’s the whole point. American Express has a…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
Is This The Logo Of The Future?
A new app called Weird Type renders text in augmented reality. It’s a glimpse of…
No One Should Care This Much About A Corporation’s Logo
I’m as guilty as anyone. But it’s time to think harder about what we get…
Gap Is Trying Really Hard Not To Screw Up Its Logo Again
The last time Gap messed around with logos was in 2010. It presented a new…
As Voice Continues Its Rise, Marketers Are Turning to Sonic Branding
Why Visa, California Closets and more are rethinking audio Sound is a powerful tool that…
The Precarious State Of Logo Design
Branding launches have morphed into a design industry telenovela. Here’s how firms are adapting. Three…
Coach is bringing its previously ubiquitous logo back to collections and ad campaigns
The Coach logo is making a comeback, but investors of the brand have questions. Tapestry (Coach’s…