Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
Browsing: Brand Identity
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
Peek Inside The Notebooks Of A Legendary Logo Designer
A new Kickstarter is raising funds to publish the notebooks of Lance Wyman, the designer…
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…
More Brains Than Budget? Steal These $0 Marketing Strategies.
This story appears in the 2016 issue of Entrepreneur. Subscribe » Ten years ago, Chris…
Black and white logos ‘can win companies more business’
BRITISH businesses could attract more customers and save money if they opt for black and…
How Pentagram Built A Responsive Logo On A Budget
For the charity Art UK, Pentagram constructed a flexible logo without the costly motion. Dynamic…