Virgin America Does April Fools’ Right
The company skewered branding, the innovation craze, and media frenzy in one fell swoop. The…
Browsing: Brand Identity
How The 2016 Olympic Logo and Font were Created
What happens when two firms, from two continents have to work together to design something…
More Than A Beautiful Shell: Rebranding The World’s Most Iconic Building
Sydney Opera House’s new brand attempts to solve a problem unique to the starchitecture age:…
Which Olympic Hopeful Cities Have The Best And Worst Logos?
Los Angeles was the crowd favorite, but never rule out an underdog. Earlier this week,…
Taxiing for a new brand identity
Uber’s new abstract, colourful logo draws mixed response from social media Uber has replaced its…
Why The Shape Of A Company’s Logo Matters
WELCOME TO A WORLD IN WHICH CURVES ARE A GOOD THING. Think about the iconic…
This Brand Identity Spins Like A Slot Machine To Create Countless Permutations
AND EVERY COMBINATION IS A WINNER. Keeping pace with digital technology’s constant evolution is no…