Developing Brand Image: Chatbots Are B2B Marketers’ Secret Weapon
When you think of brand-building campaigns, publicity stunts, or viral videos, you typically think of…
Browsing: Brand Image
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
YouGov Recommend Rankings 2021 MENA
Word of mouth is the most influential form of brand awareness and credibility, with people…
With GameStop, Robinhood broke the biggest rule of branding
The legend of Robin Hood is that of a heroic outlaw who steals from the…
The unsustainable tension of image making
2020 has shown that brands need to build their reputation through action, rather than the…
Three Branding Assumptions to Avoid
Entrepreneurs are flooded with materials and advisors on how to develop an effective brand. They advise…
How Agencies Can Improve Marketing Proposal Processes
As anyone who works in digital marketing will tell you, the vast majority of the proposals that…
How To Design Powerful Narratives On Mobile
Want to build a website or PWA that attracts a large audience and then converts…
Five Tips For Smarter B2B Influencer Campaigns
Can influencer marketing be used for business-to-business (B2B) campaigns? When done right, absolutely. Consider this:…
Dadvertising: How marketers are using brand images to appeal to millennial dads
Dads smoking cigars. Dads tossing around the old pigskin with their sons. Dads grinning in…