‘Sonic Logos’ Struggle to Get Heard at U.S. Checkouts
Credit-card companies have tried to get their ‘sonic logos’—brief bursts of signature sounds—played when a…
Browsing: Brand Insight
A.I. vs. Human Creativity: Where Do We Go From Here?
“Because I was born believers. If you can beat him—legend that thing. If you have…
Creativity and the ‘in between’
Where does creativity come from, and where are the finest, most useful connections made? In…
How Gen Z social media managers became the new CMOs
Suddenly, 24-year-olds are finding themselves in charge of brand development for major corporations. What could…
Listen Up: Why It’s Better to Be Interested than Interesting
As a communication expert, Alison Wood Brooks spends a lot of time talking about talking.…
Marketers forge ahead with metaverse experiments despite murky economy
Since computer scientist Gavin Wood coined the term “Web 3.0” nearly a decade ago, the…
The 2023 podcast advertising landscape, as predicted by several industry execs
Many anticipate programmatic advertising, measurement transparency, and YouTube crossovers will take center stage next year.…
5 Cult Tropes That Brands Can Use for Good
Tips for selling a belief along with a product What do climate change organization Extinction…
7 designers on their hopes for the new year
Leading designers, artists, and technologists share what they want to see happen in 2023. Designers…
Why AI Will Disrupt Marketing Agencies in 2023
Artificial intelligence is going to disrupt a lot of marketing agencies in 2023. Some will…