7Up’s new look is a delightful refresh on a classic logo
Standing out in the beverage aisle isn’t easy these days. Though a bright can and…
Browsing: Brand Logo
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
Burger King’s New Logo Is a Blast From the Past
Burger King’s new visual identity, its first major update in more than 20 years, looks…
Serving More Than the Brand: How Infosys Reimagined the Tennis Experience
This past June, when Rafael Nadal beat Dominic Thiem to win his 12th French Open and…
Why the ‘A’ in Chick-fil-A Is Capitalized
There’s a hidden message in Chick-fil-A’s logo. There’s a hidden message in Chick-fil-A’s logo. When…
Transformational Marketing and Future Branding
The marketing research analyst Gartner recently identified something that it calls the hype cycle. This is…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…