How To Tap Into The Millennial $200 Billion Buying Power With Social Media
With the holiday season upon us, most of us have our sights on indulging (or…
Browsing: Brand Loyalty
Five Ways Brands Are Screwing Up Customer Engagement: How You Can Get It Right
You’d think customer engagement wouldn’t be all that difficult. They’re customers, after all. They’re already…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
How Marketers Can Convert Mobile Shoppers Into Sales
Mobile is quickly becoming consumers’ favored method for shopping. Google got my attention when their…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
‘Insta-Communities’ Change The Rules For Marketers
What constitutes a community has fundamentally shifted in the Instagram era. In our visually-driven social…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
The Ultimate Guide to WhatsApp Marketing
Text marketing, once yesterday’s news with SMS, is being rejuvenated by mobile messenger apps such…
The era of science has arrived in media: can creativity survive?
How will traditional media brands driven by art and storytelling thrive in this transforming media…