MIT scientists have developed a new kind of camera—from a crab
Crabs see as well underwater as over it. This new camera does, too. For decades,…
Browsing: Brand Loyalty
Who Is Falling for Fake News?
New research from Wharton’s Ken Moon and Senthil Veeraraghavan recommends a data-driven solution for social…
There’s a new Gmail. But can it ever really change?
A redesigned Gmail may have already arrived in your inbox. No, it’s not all that…
Why the design thinking process is so important: a primer
The design thinking process might seem mystifying at first glance—but the five-step process boils down…
The top 10 immersive campaigns to learn from
Check out ten imaginative, immersive campaigns using extended reality (XR) to deliver impactful messaging. This…
What’s the point of Saudi Arabia’s giant sideways desert skyscraper? ‘A big, long symbol of power’
A linear city in the desert is a provocative vision of the city of the…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
How Brands Can Swim Against the Inflation Stream
“Unprecedented inflation”, “highest inflation rate in 40 years”, “peak inflation”, and “first waves of a…
Sustainability or Spin? Why Straight Facts Matter Most
As demand for better brands continues to increase, we can expect an exponential increase in…
Marketing In, Through and Out of The Pandemic
Myth #1: Customers buy more when they have a psychological safety of brick-and- mortar stores Truth: Psychological…