Coping with the big switch: How paid loyalty programs can help bring consumers back to your brand
The demands of the pandemic have challenged customer loyalty and increased the value of paid…
Browsing: Brand Loyalty
How to build brand love and why it matters now
A crisis can bring out the best in people. And it can for companies too.…
Why brands need a different approach to online communities
Emerging platforms are creating new dynamics in the way people interact with and influence each…
Brand activism is on the rise in content campaigns
Marketers around the world are placing greater emphasis on brand activism as they seek to…
47 Best New Retail Concept Stores in the World
The concept store has changed. Once it was about selling a certain lifestyle. The new retail concept…
The Power of Consistency in Branding
Successful Brands Are … Successful brands are many things. To appeal to customers, organizations must…
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
Legacy Brands Have A Lot To Learn. So Do Direct Brands.
With the steady rise of direct brands, a lot has been said about what legacy…
Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…