Marketing to Digital Natives: How Brand Loyalty Is Changing
Brand loyalty used to be something companies could rely on to grow and retain their…
Browsing: Brand Loyalty
Orchestrating brand voice: Lessons for marketers
Sadly, the vast majority of brand communications today fail to achieve their objectives for several…
The 5Ws of Experience-Driven Commerce [Infographic]
Only 17% of people say shopping is their primary purpose when they visit a brand’s…
Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
Marketing the New ‘Terms’ of Endearment
Over the years, tried and oft used terms in the world of business and marketing…
I Buy, Therefore I Am: The Psychology Behind Why We Choose Our Favorite Brands
What do the shoes you wear, the coffee you drink, and the car you drive…
Why the Humble LEGO Brick, Turning 60, Is Still Clicking
In a virtually unparalleled feat in the fickle world of kids’ toy brands, LEGO has…
Before Building Brand Awareness, You Need to Assess Brand Value. Here’s How to Do Both.
Imagine you’re planning one of those epic cross-country road trips with your family. The group…
What Marketers Get Wrong (And Right) About Different Generations
Do marketers’ beliefs about age groups match with how those generations see themselves? What are…
A CEO’s Crash Course in Brand Loyalty
THE BIG IDEA: Outperforming CEOs love to know about their customers and position their business…