If Marketing Is As Critical As Sales Is to the B2B Pipeline, Why Don’t We Formalize Training for Marketing Teams?
In the not-too-distant past, B2B marketers were responsible for branding and communications. They created ads,…
Browsing: Brand Management
From Facts to Fake News: How Information Gets Distorted
Remember the old childhood game of telephone? One kid whispers a phrase in another kid’s…
Want to Become a Better Leader? Question Your Assumptions
When Wharton management professor Adam Grant sat down to write his new book, Think Again: The Power of…
Ad of the Day: Pepsi’s hidden logos ‘proof’ it goes better with burgers than Coke
#BetterWithPepsi: ad claims drink is better with burgers than Coca-Cola Pepsi has been making itself…
What B2B Firms Use Marketing Agencies For
B2B firms are most likely to turn to marketing agencies for help with search engine…
Can PowerPoint Be Too Persuasive?
A common refrain among business people is, “PowerPoint sucks.” They don’t mean the slide presentation…
How to Project Confidence as an Entrepreneur
In your personal brand, in meetings with clients, in pitches to investors and even when…
What advertising agencies need to know
What to know when putting together your firm’s flexible working policy Working nine to five,…
Balancing branding with lead generation
LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach [Infographic]…
Four cases for emotional intelligence in advertising
David Penn dives into the role of emotion in building and sustaining brands in a…