Yes, Customers Always Know What They Want
Marketers often feel like second-class citizens in their companies because people think new products and…
Browsing: Brand Management
5 Reasons Your Brand Needs Its Own Spotify Playlist
A curated soundtrack will be music to your customers’ ears. With so many businesses competing…
WhatsApp’s New Privacy Policy Just Kicked In. Here’s What You Need to Know
Instead of a hard cutoff, the messaging app will gradually degrade and eventually cease to…
How to Crash-Proof Your Personal Brand in a Tight Job Market
Five years ago, asking a CEO whether he or she wanted—or needed—personal branding services would…
Do You Prefer Cats or Dogs? Why Self-expression Increases Giving
Do you prefer dogs or cats? Vanilla or chocolate? Winter or summer? The answers to…
Yannick Bolloré interview: ‘Havas is stronger now than before virus crisis’
Yannick Bolloré, the global chief executive of Havas, has said the recovery in advertising stock prices…
Is “Performance Branding” an oxymoron?
Yep. Your branding efforts really can translate to bottom line growth. A lot of business…
Tourism Australia’s new campaign urges you to make your holiday epic
Tourism Australia calls upon Australians to take a trip to the country’s most epic holiday…
The ‘Econometric Hero’ and five questions every CMO should ask about MMM
Facebook’s Tony Evans considers how Media Mix Modelling should be reinvented to reflect today’s marketing…
Humour in marketing and value creation? You must be joking
Humour has an important role to play in effective advertising, but don’t just ‘do a…