Philips & The Future of Healthcare: A Conversation with Jeroen Tas
Welcome! This week I’m discussing digital transformation and healthcare with Jeroen Tas, the Chief Innovation &…
Browsing: Brand Management
Video Advertising Integrations Spell the End of Advertising
The future is more embedded technology that turns video into ads With in-video clickable purchasing,…
Apple is reportedly ‘developing new speakers with screens and cameras’
Is the Cupertino giant aiming squarely at the Amazon Echo Show 10? Imitation is always…
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
7 ways to build your business and brand partnership muscle
We detail how chief marketing officers can lead their organisation’s external partnership strategy more effectively…
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
For brand marketers, MarTech hangs in the balance.
Not so long ago, marketers had a saying when trying to acquire MarTech to solve…
The Ad Platform: How Mindshare approaches experimentation and data ethics in advertising
The availability and use of data has revolutionized advertising in recent decades. Shane McAndrew, chief…
What’s Mine Is Ours: How Consumption Is Changing
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
The Tide has turned
Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture…