Applying challenger thinking for brand growth
Multinational organisations including Heinz and Diageo are adopting challenger behaviour for their brands to grow,…
Browsing: Brand Manager
User-generated visual content can influence purchases
Reviews have always been a key aspect of a consumer’s shopping journey. But nowadays—particularly as…
(More) digital trends for 2021: Making the new old again
In December, we released our “10 Key Digital Trends for 2021” report, which contained major…
When Should You Shelve Those Marketing Ideas? Use These Five Prioritization Tactics to Find the Answer
COVID-19 has forced many businesses to forego long-term planning for more of a “here and…
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Ikea pioneered cheap, disposable furniture. Now it’s discouraging it
Some of the company’s most iconic products will now have disassembly instructions. You assemble every…
‘Making Money Moral’: How New Collaborations Are Changing Capitalism
In Making Money Moral: How a New Wave of Visionaries Is Linking Purpose and Profit, authors…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Marketing that saves lives
Marketing That Saves Lives: Jasmine Gee on Marketing Smarts [Podcast] As marketers, we strive to…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…