2023 will be a year of change and opportunity for social media
2022 was a year of crisis for social media in the US, but 2023 will…
Browsing: Brand Marketers
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How the CEO of the Grammy Awards plans to win back the music industry’s trust
Artist boycotts. Sagging ratings. Music’s biggest night is clouded by controversy. Can the Recording Academy’s…
Baba Shiv: Failure is the Mother of Innovation
Startups may embrace the “fail-fast” mantra, but many leaders are risk-averse. Invention has another mother:…
How the recession could impact brands’ metaverse spending
Over the past two years, the metaverse has been marketers’ preferred wall to throw things…
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
Michael Jordan’s Brand Has Reportedly Earned Nike $19 Billion USD in the Past Five Years
The story of Michael Jordan breaking barriers and creating Jordan Brand after meeting with Nike (NYSE:NKE +0.04%) executives in 1984 began with great…
We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Inside Converse’s innovation lab, where future Chuck Taylors come to life
At Converse’s Concept Creation Center, shoes go from idea to collection in a matter of…
NIKE AND TIFFANY ARE ‘A LEGENDARY PAIR’ IN TEASER ADS FOR COLLAB
This is the luxury jeweler’s first foray into footwear, though details are scant As Nike…