Vacation to Staycation
Move as an arena has been fundamentally impacted by both contextual factors (pandemic, populist movements,…
Browsing: Brand Marketers
After 149 years, Colgate’s toothpaste tubes are finally recyclable
Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could…
Media must grow trust, not just debunk facts
New research published in the Harvard Kennedy School of Government’s Misinformation Review argues that news…
Marketers will need to be at the top of their game in 2022
Changed behaviours, the end of brand loyalty, economic headwinds, cultural division … 2022 is going…
CMOs Lead Into the Light
More than half of Europe could be infected with the omicron variant in the next…
They look just like new, but Levi’s 501s are now made from liquified fibers of old jeans
Sweden’s Renewcell invented a process to dissolve used denim into a new fabric; Levi’s is…
Should marketers be using NFTs? (And, what are they?)
If there’s an early buzzword for 2022 it should be NFT. Becoming part of the…
5 marketing experts share their 2022 trends
What does 2022 hold for marketing? While we don’t have a crystal ball, SmartBrief did…
Falling Flat: Why Startups Need Hierarchical Structure
Wharton management professor Saerom (Ronnie) Lee has a word of warning for aspiring entrepreneurs who envision an…
5 Consumer Trends That Will Shape How Brands Source, Produce Goods in 2022
Consumer insights demonstrate need for brands to make good on their sustainability and human rights…