See like a concierge: Ford’s massive transformation from product to experience
There are few industries where the notions of “concierge” and “buying experience” would be as…
Browsing: Brand Marketers
Ray-Ban’s new sunglasses are inside out on purpose
Most lenses are convex. Ray-Ban’s new Reverse collection is concave. Here’s why. Look closely at…
Full-funnel contextual advertising is finally here, and we have AI to thank
Contextual advertising’s ability to tailor the content and placement of creative to appeal to target…
Nike and Air show brands can laude wins forever
Ben Affleck’s Air is a dream come true for Nike. The story of Nike’s 1984 pursuit of…
Anticipation is growing for Greta Gerwig’s film, Barbie. Ahead of the July release, Andi Davids, global strategic business director at Bulletproof says the message is clear: Barbie is back.
From high street to high fashion, lemonade to loungewear, soft pile rugs to secret menus,…
AI-powered marketing and sales reach new heights with generative AI
AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way…
How this coffee chain is preparing college students to be CEOs
Philadelphia’s Saxbys gives undergrads hands-on experience running locations near campus instead of classes for a…
Dave Eggers on Reimagining Books with His Bamboo Hardback, ‘The Eyes & the Impossible’
Have you ever imagined a book made out of bamboo? What about metal? Or how…
Lululemon’s brilliant dupe strategy should be duplicated by every brand
Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been…
Businesses report design skills are increasingly essential in every role
As we all become increasingly addicted to the content on our phones, shortening attention spans…