Can Finance Unleash Marketing’s Potential?
The CMO Council’s new report Marketing & Finance: Fueling Innovation Or Falling Behind? examines how economic adversity…
Browsing: Brand Marketing
Can you build a brand on digital?
Digital advertising channels have significant short and long-term revenue impact for brands, according to a…
Serena Williams Will Exit the Court, but Her Title as Brand Icon Is Assured
Don’t call it retirement. Instead, the end of her tennis playing days is an ‘evolution’…
Marketing in the metaverse: An opportunity for innovation and experimentation
Although widespread adoption of the metaverse may take some time, leading brands are already rewriting…
Airbnb’s marketing approach brings success
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
For Missguided, influencers are taking the place of ad agencies
Missguided invests heavily in influencer marketing. In fact, it takes the lion’s share of its…
Your office air is making you stupider
A landmark study should have all businesses rethinking their offices. It’s a sickening irony: Our…
60/40 branding-demand generation best on LinkedIn
LinkedIn Shares New Insights on the Benefits of a Combined ‘Brand and Demand’ Approach [Infographic]…
Brand strength or margin? Both!
In times of uncertainty, strong brands are more important than ever. But how do you…
Why B2B Branding Is More Important Than Ever
For years, B2B brands invested more in sales and product than in brand marketing. The…