Is “Performance Branding” an oxymoron?
Yep. Your branding efforts really can translate to bottom line growth. A lot of business…
Browsing: Brand Message
The Real Benefit of Branding and How to Achieve It Without Breaking the Bank
Early on, LinkedSelling co-founder, Ben Kniffen sat in an office with a potential client. As…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Gen Z is better at recalling ad content than older consumers
Gen Z consumers are often considered to have lower attention spans than older generations, but…
How DOOH Analytics Are Changing the Marketing Playbook?
Advertisers lose $51 million a day to ad fraud. Some 65 percent of people skip Online Video advertising…
Your Customers’ Brains Are Hard-Wired to Decode These 10 Signals
Rhyming schemes and funny memes work because humans respond to recognizable patterns. Help them embrace…